Krovblit | Virgin Gaming Madden NFL Spot

Krovblit recently directed a video spot for Virgin Gaming which just launched on the Madden NFL home page (on launch day no less !) and will be running as a national TV spot in the US, UK and Canada. See the video spot here.

Through the EA Sports Arena, (powered by Virgin Gaming), you can play the online video game Madden NFL 12 for real cash prizes, so in addition to bragging rights you can actually earn some dough, go figure.

Krovblit says the daunting part of the shoot was:

getting the talent to get the dodging away from the ball part just right so that we could get the post effects to work properly.’

(I’m guessing the whole making-sure-the-talent-didn’t-get-hit-in-the-face-with-a-football part was daunting as well, but maybe I’m interjecting my own football throwing skills into the equation.)

The (incredible !) still photo of the family portrait, (used as a prop on the back wall) was also shot by Krovblit and when asked how he managed to pull together such a convincing family unit to match the talent he said:

..believe it or not, the family was his real family…I could not have been happier with them as the cast or the way it turned out. Proud mother, father and awkward geeky kid. Each perfectly in their own little world.

Can’t help but be reminded of  the site AwkwardFamilyPhotos.com
More behind the scenes pics from the shoot:

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