Krovblit recently directed a video spot for Virgin Gaming which just launched on the Madden NFL home page (on launch day no less !) and will be running as a national TV spot in the US, UK and Canada. See the video spot here.
Through the EA Sports Arena, (powered by Virgin Gaming), you can play the online video game Madden NFL 12 for real cash prizes, so in addition to bragging rights you can actually earn some dough, go figure.
Krovblit says the daunting part of the shoot was:
‘getting the talent to get the dodging away from the ball part just right so that we could get the post effects to work properly.’
The (incredible !) still photo of the family portrait, (used as a prop on the back wall) was also shot by Krovblit and when asked how he managed to pull together such a convincing family unit to match the talent he said: