Held & Associates Visits NYC

It was a whirlwind week of portfolio reviews in New York for agency owner Cynthia Held & photographer Dave Krovblit.  They had a blast running around the city and meeting the talented creative teams.  According to Cynthia – it was one of the most successful trips she has ever had to the Big Apple.  Thanks to all of the agencies who hosted us along the way, for making this week possible!

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Krovblit | Why Shorter is Better | Worldwide Short Film Festival

If you’ve ever read Mad Magazine you’re familiar with artist Al Jaffee’s fold-in illustrations that when folded create a new image. This was the inspiration behind the posters, flyers, newspaper and magazine ads shot by Krovblit for the Worldwide Short Film Festival. To illustrate their operative word ‘short’ the images prompt you to ‘fold to see why shorter is better,’ once folded a new image/narrative is revealed.

The most difficult part of the shoot was making sure the image worked when folded’ says Krovblit. ‘Definitely very technical and a lot of trial and error.’ I asked if there were any stories from the shoot to which Krovblit replied: ‘Starting a chainsaw in a public park is illegal and we went gorilla style on this one. So you can imagine how daunting it got when the park patrol drove by.’

Nice work and nice job bending the rules.

Mike Powell | Protection is Our Game | Allstate Ads

In keeping with Allstate’s ‘you’re in good hands’ motto, Leo Burnett hired Mike Powell to shoot someone famous for their role as a protector: Tim Howard, goalkeeper of the U.S. Men’s National Team. Traveling to Manchester England for the shoot, Mike’s depiction of Tim as a powerful, heroic goalkeeper perfectly captured Allstate’s spin off tagline ‘Protection Is Our Game.’