It was a whirlwind week of portfolio reviews in New York for agency owner Cynthia Held & photographer Dave Krovblit. They had a blast running around the city and meeting the talented creative teams. According to Cynthia – it was one of the most successful trips she has ever had to the Big Apple. Thanks to all of the agencies who hosted us along the way, for making this week possible!
In Moscow, Pat spent some time on the ice with gold medalist Alex Ovechkin, the Russian pro hockey left winger and captain of the Washington Capitals.
Pat recently shot for Merrill Lynch and the ads are out! Here’s what Pat had to say about the shoot:
huge thank you to jim and kate at hill holliday. huge.
and major thanks to john noonan/gravy productions in LA and gyorgi and jessica/related productions in SF.
absolutely everyone involved was rad.
If you’ve ever read Mad Magazine you’re familiar with artist Al Jaffee’s fold-in illustrations that when folded create a new image. This was the inspiration behind the posters, flyers, newspaper and magazine ads shot by Krovblit for the Worldwide Short Film Festival. To illustrate their operative word ‘short’ the images prompt you to ‘fold to see why shorter is better,’ once folded a new image/narrative is revealed.
The most difficult part of the shoot was making sure the image worked when folded’ says Krovblit. ‘Definitely very technical and a lot of trial and error.’ I asked if there were any stories from the shoot to which Krovblit replied: ‘Starting a chainsaw in a public park is illegal and we went gorilla style on this one. So you can imagine how daunting it got when the park patrol drove by.’
Nice work and nice job bending the rules.
In keeping with Allstate’s ‘you’re in good hands’ motto, Leo Burnett hired Mike Powell to shoot someone famous for their role as a protector: Tim Howard, goalkeeper of the U.S. Men’s National Team. Traveling to Manchester England for the shoot, Mike’s depiction of Tim as a powerful, heroic goalkeeper perfectly captured Allstate’s spin off tagline ‘Protection Is Our Game.’